Personalized vitamins offer convenience and customization to fit your individual health needs. After reviewing a dozen top brands, our dietitians selected HUM, Persona, and three more brands as the best personalized vitamin services.
Key Takeaways
– Personalized vitamins can be a curated bundle, individually packaged for daily intake; a single customized compound; or a monthly shipment of supplements tailored to your needs.
- A personalized vitamin subscription usually comes with access to a licensed nutritionist for any questions.
- Hum Nutrition is our pick for best overall.
A quick look at the best personalized vitamin brands
– Best overall: HUM Nutrition | Skip to review
- Best for 1-on-1 support: Persona Nutrition | Skip to review
- Best for athletes: Gainful | Skip to review
- Best prenatal: Perelel | Skip to review
- Most convenient: Vous Vitamin | Skip to review
The options when it comes to vitamin brands can be overwhelming, to say the least. Vitamin subscription services take the guesswork out of vitamin purchases by offering more personalized suggestions — and even custom blends — based on questionnaires or blood testing.
These companies also automatically ship monthly refills so you never run out. Some even package your daily vitamins in individual envelopes, making grabbing your day’s supply easy without opening multiple vitamin bottles.
Healthline’s dietitians looked at a dozen of the most popular personalized vitamin services on the market and tried the products themselves. These five services ultimately passed our dietitians’ review and our internal vetting process.
Healthline’s picks for the best personalized vitamin brands
Disclaimer: Some products below were provided to Healthline testers for free. However, our reviews are ours and have not been reviewed, approved, or endorsed by the supplement manufacturers.
Best overall
HUM Nutrition
– Price range: $12 to $116
- Personalization: online health quiz and access to RDs
- Certifications: CGMP certified, Clean Label Project certified, Non-GMO Project verified
Healthline’s review
Why we chose it: HUM Nutrition earned our spot as the best personalized vitamin brand, thanks to its wide variety of products, commitment to quality (every product is third-party tested for purity and potency), and free email access to registered dietitians (RDs) who can address questions or concerns about your supplement routine.
How it works: HUM Nutrition offers a variety of supplements that aim to address specific issues such as insomnia, anxiety, and food cravings.
While HUM’s products are formulated based on scientific research, keep in mind that there’s no guarantee these supplements will produce the results you’re hoping for.
HUM Nutrition first asks you to take an online health assessment, then provides you with a health report and supplement recommendations based on your answers. It also has RDs available to make personalized recommendations.
To help cut down on the cost, HUM Nutrition offers a discount if you order three or more products per month. If you commit to a 3-month VIP membership, you can save an additional 20% per month.
Shipping is free on orders over $50 and costs $5.95 otherwise.
What our tester says
Tester Christina Snyder says she tested HUM Private Party [probiotic] for about a month. She took the pill once daily with water, not with food, as directed.
Christina says the capsule was small and easy to swallow, and I had no side effects.
“I’ve tried a few products from HUM Nutrition. They have been great with shipping. I like that they are non-GMO certified, part of the Clean Label Project, and devoted to avoiding putting more plastic in our oceans.”
Read more about HUM Nutrition in our comprehensive review.
Pros & cons
– personalized recommendations based on an online health assessment
- includes email access to RDs
- products third-party tested for purity and potency
- products free of gluten, GMOs, and artificial sweeteners and colors
- some products available at select retailers, including Target and Walmart
– offers some products that are not organic or vegan
- uses a brief online quiz that doesn’t consider other health conditions or medications
- some product health claims are not well supported by research
Product details
– Products: multivitamins, minerals, herbal blends, probiotics, superfood powders, dissolvable collagen tablets, protein powder, and other specialty supplement formulations
- Returns: returns within 30 days
- Shipping: free shipping on orders over $50
Best for 1-on-1 support
Persona Nutrition
– Price range: $1.68 to $86 per product
- Personalization: online health quiz and live phone access to a licensed nutritionist
- Certifications: none
Healthline’s review
Why we chose it: Persona may be worth considering for its personalized vitamin packs and free access to a team of RDs, pharmacists, and nutritionists who can answer your questions.
How it works: Persona offers several supplement products, including a wide variety of letter vitamins, supplement blends, and herbal supplements delivered in daily packs.
Personalized vitamin recommendations are based on the results of an online quiz, though you can also manually select products if you already know which supplements you’re interested in.
Depending on the supplements recommended to you, a monthly supply may cost $100 or more, though you can customize your shipment to suit your budget.
Shipping is free on orders over $50 and costs $8 otherwise.
While the company claims that it tests supplements multiple times throughout the manufacturing process, Persona products are not tested for purity and potency by a third-party organization.
You can read more about Persona Nutrition in our expert review.
What our tester says
Tester Kristin Currin manages manages fibromyalgia and inflammation. She also has a slow digestion and was looking to boost her regularity with a custom bundle of vitamins that would help her body function with more energy. And if a multivitamin pack could strengthen her very weak nails that’d be a plus!
She has a lot of experience with vitamin and supplement brands but deeply appreciated that Persona’s human-guided algorithms in the quiz and nutritionists order review ensure all supplements recommended do not contraindicate with your listed medications. In her case and meds list, this was actually noteworthy.
“In my case, two of my medications had mild sedative side effects and so Persona’s algorithm made sure not to offer me supplements that could have a sedating effect. One of my prescriptions has just a potential of a blood thinning effect so a supplement with a turmeric form was removed from my options since the anti-inflammatory could also thin blood hypothetically.”
She said after consulting with a nutritionist live, they were safely able to add it back on after clarifying frequency of some meds.
“I was impressed and would never have known this without a health professional’s insight. Moreover, I could have made the inadvertent mistake by not using personalized vitamins and just going through and choosing my own supplements through a retailer!”
Kristin said that though there were eight pills to take for her bundle daily, “I didn’t mind at all. They are coated and easy to swallow without sticking to each other or your throat. Texture was smooth.”
She also loved the daily packs arriving in a recyclable and biodegradable dispenser with the listed supplements on each pack. She felt it was uber convenient and though some may feel Persona is pricey, Kristin broke it down:
“For seven supplements (one of my supplements is a 2-capsule serving), I think $107 is very reasonable for a 30-day supply! Usually on 30-day bottle of a quality supplement is around $30 to $50.”
Pros & cons
– wide selection of products
- includes free access to nutritionists any time, via call, chat, or email
- personalized recommendations based on an online health assessment
- each shipment of products that enters the Persona facility comes with a certificate of analysis (COA)
– does not currently offer products individually certified or tested for purity and potency by third-party labs
- offers some supplements that are not non-GMO, vegan, organic, or gluten-free
- may be somewhat pricey, depending on the supplements in your bundle
Product details
– Products: multivitamins, letter vitamins, prenatal vitamins, omega-3 supplements, herbs, probiotics, and other specialty supplement formulations
- Returns: returns within 14 days
- Shipping: free shipping on orders over $50
Women-Founded
Persona customized vitamin bundle questionnaire query about sex assigned at birth
Persona customized vitamin bundle questionnaire query about personal health goals
Persona customized vitamin bundle questionnaire query about current medications
Persona customized vitamin bundle questionnaire query about alcohol consumption
Persona customized vitamin bundle questionnaire query about hair, skin, and nails
Persona customized vitamin bundle questionnaire query about stess levels
Persona customized vitamin bundle questionnaire query about ear, nose, and throat health
Persona customized vitamin bundle questionnaire query about nervous system
Persona customized vitamin bundle questionnaire query about heart health
Persona customized vitamin bundle order summary
Best for athletes
Gainful
– Price range: $16.49 to $49 per product
- Personalization: online quiz
- Certifications: none
Healthline’s review
Why we chose it: If you’ve ever had a hard time finding a protein powder that truly fits your needs, then you’ll want to check out Gainful. The service offers a variety of personalized workout supplements, including protein powders, hydration formulas, pre-workout blends, and performance boosters to help you meet your fitness goals.
How it works: To get started with Gainful, you’ll first fill out information about your activity level, health and fitness goals, and typical eating pattern using an online quiz. The company then uses your responses to provide a curated supplement regimen to fit your needs.
Gainful provides detailed information about the ingredients and nutritional content of each product and allows you to add or remove any of the recommended supplements to build your own subscription.
Products are manufactured in facilities that adhere to the current good manufacturing practices (CGMPs) established by the Food and Drug Administration (FDA). However, the supplements are not third-party tested for purity and potency.
Shipping is free on orders over $60 and costs $5.99 otherwise.
What our tester says
Registered dietician SaVanna Shoemaker says the high quality of Gainful’s personalized sports nutrition supplements is what intrigued her, and she found them very easy to use.
“My custom protein powder blended well, and I appreciated the versatility of an unflavored powder. The Flavor Packs also added a really nice, mild flavor. … I also enjoyed the Hydration packets. They had a good taste and were convenient for traveling. Overall, I think it’s nice that these products were totally customized to support my diet and activity levels.”
Learn more about Gainful in our comprehensive review.
Pros & cons
– personalized recommendations based on quiz results
- access to an RD included with your subscription
- options for several diet patterns
- gluten-free and plant-based options available
- all ingredients free of soy and artificial flavors, colors, and sweeteners
- certain products available at Target
- powders unflavored and come with your choice of Flavor Packs
– products not third-party tested for purity and potency
- more expensive than competitors
- limited selection of products
Product details
– Products: protein powders, electrolyte sticks, pre-workout blends, collagen, fiber, creatine
- Returns: returns within 30 days
- Shipping: free shipping on orders over $75
Best prenatal
Perelel
– Price range: $22.50–$58.50 per product
- Personalization: products formulated for various reproductive stages
- Certifications: third-party tested for purity and potency
Healthline’s review
Why we chose it: Founded by an OB-GYN alongside a team of experts in women’s health, Perelel is unique in that its prenatal blends are formulated for each trimester.
During testing, we liked the convenience of the daily packs. Not only are they handy for traveling, but they also come in handy on days when you’re dealing with serious pregnancy brain.
How it works: Perelel is a supplement company that offers convenient daily supplement packs formulated to provide nutritional support for various stages of the reproductive cycle.
The service offers both subscriptions and one-time purchases. As an added convenience, the company automatically updates your Trimester Prenatal Pack subscription as you move through each stage of pregnancy.
Perelel also recently debuted its new Cycle Support packs, which is designed to ease side effects associated with your menstrual cycle. Additionally, the service offers several stand-alone supplements, including probiotics, iron, and an herbal blend to support libido.
Perelel offers a 3-second survey on its website to help you find the right product for you. Shipping is free for subscriptions over $34 and one-time purchases over $58.50. Otherwise, there’s a $7 shipping fee.
What our tester says
Registered dietician Kelli McGrane admits that she has a hard time remembering to take all of her vitamins when pregnant, she was excited to try Perelel’s daily packs. “While I’ve only been taking them for a few months, so far I’ve been very impressed.”
McGrane says on top of the daily packs being convenient, she also like that she didn’t have to remember to reorder her supplements each month.
“As an added bonus, I’ve found all of the pills to be easy to swallow and haven’t experienced any negative side effects, like fishy burps. The only downside is the omega-3 supplement doesn’t taste great if you let it sit on your tongue for a second too long, so I recommend swallowing it quickly.”
Learn more about Perelel in our comprehensive review.
Pros & cons
– supplements formulated for various stages of pregnancy and conception
- all products third-party tested for purity and potency
- free shipping for subscriptions over $34
- all products free of gluten, soy, GMOs, colors, and synthetic fillers
- Trimester Prenatal Pack subscriptions automatically update with each trimester
– limited personalization options
- relatively pricey
- doesn’t include access to healthcare professionals
- not vegan-friendly
Product details
– Products: prenatal vitamins, multivitamins, probiotics, iron, and other specialty supplement formulations
- Returns: returns within 30 days
- Shipping: free shippping on subscriptions over $35 and one-time purchases over $60
Women-Founded
Most convenient
Vous Vitamin
– Price range: $33–$45 per product
- Personalization: online health quiz
- Certifications: none
Healthline’s review
Why we chose it: If you dislike taking multiple supplements or you prefer the smaller footprint of a single bottle versus a box of daily packs, Vous Vitamin may be a fit for you.
How it works: Vous Vitamin is a unique service that offers a completely personalized multivitamin tablet containing a blend of vitamins, minerals, and other nutrients based on your answers to an online health quiz.
You can also purchase an omega-3 supplement or Situational Supplements, which are formulated to address specific needs, such as Mountain Rescue for altitude sickness, Recovery Act for hangovers, Power Up for energy, and Immune Blast for immune function.
While Vous Vitamin supplements are not third-party tested, all the products are CGMP certified by NSF International. The company also states that its supplements are extensively tested in-house for quality.
Shipping is free with a subscription.
What our tester says
Registered dietician SaVanna Shoemaker says unlike some other vitamin services, Vous Vitamin delivered a personalized vitamin tablet, and all she had to do was take the daily dose of 2 tablets per day.
“I liked the supplement overall and found that it saved a lot of space on my counter compared to vitamin packs or multiple supplement bottles.”
Pros & cons
– customized multivitamin formulation
- all products gluten-free, non-GMO, dairy-free, and meat-free
- multivitamins packaged in recyclable bottles
– not third-party tested for purity and potency
- does not include access to healthcare professionals
Product details
– Products: customized multivitamin blend, omega-3, nutrient blends
- Returns: returns within 30 days
- Shipping: free shipping on subscription orders
Women-Founded
Alternatives
Know that a personalized vitamin service isn’t always appropriate, and most people do not need to take multiple supplements, especially if you eat a well-rounded diet.
Unless you have a need you’ve discussed with your dietitian or other trusted healthcare professional, you might consider something more straightforward.
Check out our other picks for best vitamin brands.
A comparison of the best personalized supplement subscription services
Here’s a quick look at how our top picks compare:
How we chose the best personalized vitamins
We determined the best personalized vitamins and vitamin subscription services using the following criteria:
– Quality: Are the supplements made from high quality ingredients and free of artificial additives such as colors and preservatives? Are the products third-party tested, or do they undergo testing at multiple manufacturing stages?
- Selection: Does the service offer many products to meet most people’s needs?
- Individualization: Does the company provide recommendations based on a health assessment or test and allow you to add or remove products as you see fit?
- Helpfulness: Does the service provide evidence-based information about the supplements it recommends or access to health professionals, such as doctors or registered dietitians (RDs), for paying members?
- Compliance with FDA guidelines: The brands on our list adhere to allowable health claims and labeling requirements per FDA regulations. They also manufacture products in facilities that adhere to the current CGMPs established by the FDA.
- Hands-on testing: Healthline editors and writers tested several services to see whether each was seamless from signup to delivery. We also paid attention to how easy the supplements were to take and whether there were any side effects.
- Vetting: The brands on our list have been vetted to ensure that they align with Healthline’s brand integrity standards and approach to well-being. You can read more about our vetting process.
A note on price
Most of the services above require you to sign up for recurring monthly shipments, and each product typically contains 30 servings.
Therefore, the monthly cost of a service depends on the product(s) you select and the total number of products you choose to receive each month.
Unlike many other subscription services, vitamin subscriptions generally do not charge separate membership or subscription fees.
How to choose the best vitamin subscription service
When choosing a vitamin subscription service, there are several factors to consider, such as the type of personalization offered, access to health professionals, cost, and brand reputation.
What type of personalization are you looking for?
If you’d rather pick and choose the supplements you want, a service such as HUM may work best.
If you want personalization plus the added bonus of individual daily packets, then a service such as Perelel offers both.
Do you want access to health professionals?
Several companies, including HUM and Persona, offer access to health professionals, such as nutritionists or dietitians, for questions and supplement guidance.
Kristin loved this aspect of obtaining vitamins from Persona.
“I had an interesting circumstance. I called customer service because my cart, chock-full of my supplement recommendations based on my quiz, had timed out after too many days open. When I redid the quiz with a new email address, I answered the same questions but got a slightly different recommended bundle.
“Well, after calling and clicking through just a couple of prompts, I received a live person in the U.S., and what’s more, it was a nutritionist right off the bat — and even one of the founders! I was very impressed with the access to such expertise.
“She helped me to understand that I added a couple more medications I forgot to add the first time I did the quiz, and Persona is very careful to not recommend products if there is even a chance of contraindication.”
What’s your budget?
Vitamin subscription services can cost $25 to $100 or more monthly.
Is the brand known for making high quality products?
Finally, ensure that your vitamin subscription service is reputable and transparent. This means the company’s products are manufactured in facilities that adhere to the CGMPs.
Because the FDA doesn’t regulate dietary supplements the same way it does pharmaceuticals, it’s also a wise idea to choose third-party tested supplements to verify that the contents of the bottle match what is listed on the label.
Are personalized vitamin services worth it?
Whether a personalized vitamin service is worth it depends on the service and whether you value its convenience.
These services can be particularly beneficial for people who are unsure which supplements to take and who regularly forget to reorder them.
Some services offer additional features, such as access to a dietitian, that may make them worth a slightly higher cost.
Research from 2024
Trusted Source
looked at personalized nutrition approaches. It suggests that personalized nutrition advice based on current lifestyle, biological characteristics, and more, may be superior to generalized or standardized nutrition advice in helping improve diet quality and metabolic health. However, more research is needed.
Plus, these services are typically more expensive than buying supplements from a local or online pharmacy.
Additionally, the health quizzes that many personalized vitamin companies use are not a substitute for a thorough medical review by a healthcare professional. Personalized vitamin quizzes may recommend more supplements than you need.
Our tester Kristin Currin spoke to Karina C, a founding Persona nutritionist, BSN. Karina pointed out that she’s glad to see “more and more MDs and health coaches are recommending supplements.” She says Persona health professionals can and do even conduct what’s called “peer-to-peer” with customers’ personal physicians and “we can build out personalized bundles with physician guidance.”
Karina says with Persona Nutrition supplements, “every ingredient has a recommended limit for customers that can be overriden and replaced with a Persona max limit with practitioner guidance.”
According to Karina, this kind of individualized and collaborative supplementation is becoming the norm and lends to more preventive rather than exclusively retroactive healthcare. She says that more than the old way of just diagnosing and prescribing, “we’re validating folks’ lived experiences. Many of my 20-minute phone consultations with customers end up talking about them as a whole. It ends up being about sleep just as much as health. Finding your community.”
Kristin and Karina observed that what used to be referred to as “bartender therapy” or “barbershop therapy” is now falling into the ready and listening ears of nutritionists and teletherapy clinicians.
A note on personalized vitamins
All of the subscription services above offer personalized vitamins and customized supplement recommendations based on the results of a health screening or questionnaire.
But, companies may not disclose these products’ exact ingredients or amounts. So, you should be especially careful when choosing reputable companies to buy personalized vitamins.
The brands above are all very transparent about their supplements and ingredients. While they may offer individualized recommendations and personal vitamin packs, their supplements disclose ingredients and vital information.
Frequently asked questions
How much do personalized vitamins cost?
What are the benefits of personalized supplements?
Most people don’t need a comprehensive, personalized vitamin regimen. It can be beneficial if you’re looking to fill gaps in your diet or have specific issues you’re hoping to address, such as low energy or trouble sleeping.
However, it’s important to discuss these issues with a trusted, qualified healthcare professional to make sure there’s not a different underlying cause for your symptoms.
Do you need to take vitamins?
Most people can meet their nutritional needs by following a healthy diet.
However, vitamins can be beneficial in some cases, especially for people with certain health conditions or restrictive diets.
A doctor or dietitian can help determine whether you may benefit from adding vitamins or other supplements to your routine.
Are personalized vitamins safe?
Personalized supplements provide the same vitamins and minerals as regular supplements and are generally safe for most healthy adults when used as directed.
However, mixing medications and dietary supplements can be dangerous because it can affect how your body absorbs and metabolizes medication, so it’s best to check in with a doctor first if you have any underlying health conditions or are taking medications.
And, whenever possible, it’s best to opt for products that have been through third-party testing, which can help ensure safety and quality.
What is the best certification for vitamins?
Research has found that up to 50% of dietary supplements may contain undisclosed substances, so it’s important to choose a third-party tested product whenever possible. We recommend products tested by organizations such as USP, NSF International, and ConsumerLab.
Learn more about how to choose supplements by reading these articles
– How to Choose High-Quality Vitamins and Supplements
- How to Read Supplement Labels Like a Pro
The bottom line
Vitamin subscription services are convenient for choosing and purchasing vitamins and supplements. Many offer helpful recommendations based on individual health assessments.
It’s also easier to remember to take your vitamins when they arrive at your door each month — some of them even come in dated daily packs.
The most important factors to consider are the trustworthiness of the company and the quality of its products.
The personalized vitamin subscription services featured here are a great starting point in your search. They offer monthly vitamins and supplements for several unique needs and budgets.
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